GOAT Interactive, an African online betting and gaming company, has selected Martin Nieri as its new chief executive officer. Nieri, who joined Premier Bet and Premier Vegas operator Premier Bet and Premier Vegas from Flutter in June, will take on the duties of CMO and CEO.
Martin Nieri’s career spans 25 years, with most of that time spent working for and running some of London’s most well-known creative companies. Nieri comes to GOAT Interactive from Flutter, where he spent the previous two-and-a-half years as global director of the PokerStars brand.
Before being relaunched at the beginning of this year, GOAT Interactive was known as Editec Online. Christopher Coyne, who left the operator for personal reasons, is replaced by Nieri.
During his tenure at GOAT, Coyne recruited Nieri and a slew of others to help Alex Rutherford’s Editec Online team. GOAT is present in 17 African countries, largely under the Premier Bet brand, but it also has local agreements in Guinea, Kenya, Nigeria, Sierra Leone, and Uganda.
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