In this interview with Inside Gaming Africa’s Mickaella at the ICE London 2022, the Director of Public Relations, Hamza Afifi talks about Soft2Bet’s progress in the last years and gives a great overview of African market.
Soft2Bet is a rapidly growing and dynamic casino and sportsbook platform provider and operator group offering games and the best titles from the world’s top gambling suppliers, including jackpot slots, branded video slots, tournaments, live casino and sports betting. With MGA, SGA, and DGA licenses, Soft2bet supports more than 10 projects, including CampoBet, YoyoCasino, LightCasino and ZulaBet as well as gamification-heavy instalments like Cadabrus and Betinia.
Mickaella: Hello, and welcome back to Inside Gaming Africa. We’re here with Hamza. I will just like introduce himself before I start.
Hamza: Well, my name is Hamza. I’m the PR Director of Soft2Bet. I’ve been in industry for three years in the house now and Soft2Bet for one year and few months.
Mickaella: Wow, that’s great. Thank you so much for having us. As we can see, he’s got an amazing stand here at the show. Have you been finding the show so far?
Hamza: Well, it’s good to be back after two years of no exhibition, actually and last one was ICE 2020 and now ICE 2022. So, it’s good to be back good to see the people live to shake hands to hug people where there is no environment of COVID. So, we’re really glad to be back. We’re really glad to be here to show our growth to show to all the players in the industry that there is a new player in town and the one that is going to be solid moving forward.
Mickaella: Wow. That’s great. Thank you. Yes, it’s great to finally be back after two years. So, can you please tell us a bit more about the company Soft2Bet?
Hamza: Soft2Bet is a leading sportsbook and casino platform. We have our own in-house solutions and we do own our own brands. Together, we’d like providing the industry with a platform. Softbank has an MGA an SGA and also Denmark license early 2022 together with like recently acquiring the Irish license. We’re really glad that the growth is going into more and more regulated markets and obviously, we’re observing very closely all the emerging markets that are showing now such as LatAm, Africa, and US.
Mickaella: Wow, that’s great. Thank you so much. So, what are your plans within Soft2Bet? What are your plans for the future?
Hamza: Well, Soft2Bet is heading into more and more regulated markets. So, we have a lot of, let’s say, licenses that we’re waiting for in the pipeline. But also, we’re looking into spaces like LatAm, where we have our own brands there and also, the US potentially, and why not Africa, since Africa is moving very forward now and even though it’s a very specified market. Me personally coming from Africa from Morocco, I would say that the African market is like split between, I would say four. So, you have the East with Kenya, you have the West with Nigeria, you have the South, South Africa, and then you have all the North American French speaking country. So, it’s very hard to deal with. So, you have to find local partners to make it happen and I think Soft2Bet are making sure that we’re finding local partners that have the knowledge and have the local knowledge with all the payments with all the game providers and all, even the B2B potential partners of ours and it’s looking great, actually.
Mickaella: Oh, that’s great. Thank you so much for that information. So, is there anything else you’d like to add or any new products you’re launching?
Hamza: Well, to be honest with you, we’re just glad to be here. Our growth within the market is going very well and we’re streaming that with our standard as you can see, and I’ve been on that project personally, and I’m really proud of the result. I’m happy to see all the people enjoying it and I will just say that we’re just warming up and the future gonna be bright with Soft2Bet.
Mickaella: Thank you so much. That was amazing.