In this interview with Inside Gaming Africa’s Mickaella at the ICE London 2022, the Sales Regional Manager for Africa at TVBet, Emily Asava describes company’s activities in Africa and the most popular games among players. She also raises the issue about the woman position in the gaming industry in Africa that you can read here.
TVBET is a global live TV-games provider that offers some of the most exciting live betting products for sportsbooks and casinos in the form of software integration. What we do is provide the igaming market players, both operators and suppliers, with efficient alternative betting solutions for their sustainable growth. TV games are in our DNA. Over the last few years, our products impressed bettors and casino players all over the world. The well-known games have been reinvented by TVBET to provide partners’ clients with the immersive gaming experience 24/7.
Mickaella: Hello, and welcome back to Inside Gaming Africa. I’m here with Mrs. Emily and I’m gonna ask her a few questions about the company. So, let me just give her the mic to introduce herself.
Emily Asava: Hi, I’m Emily Asava, the sales regional manager for Africa and I work for TVBET.
Mickaella: Thank you. Can you please tell us a bit more about TVBET?
Emily Asava: TVBET is a live odds games provider. We provide live casino games that are based on odds. So, these are unique games in a way that the same feeling that players get from sporting events. That’s the same feeling that they would get from TVBET games. So, instead of them betting on sporting events, they’re betting on a lottery event. They’re betting on a card event and this games are simple to play. You do not have to know the rules of the games. They take shorter time to play. So, it’s interesting.
Mickaella: I’m curious to find out what are your dedicated products for the African market?
Emily Asava: Wow. Africa loves lottery. Africa loves Keno. Africa loves Wheel bet. Africa loves 7bet and 1bet.
Mickaella: That’s amazing. Are there any particular regions that have different demands?
Emily Asava: We have seen Zimbabwe has a demand for seven bets. South Sudan has a demand for the Wheel. South Africa has a demand for Keno. East Africa for 5bet.
Mickaella: That’s amazing. That’s good to know. So, far with the show, how has it been going? Is there anything that you would like to share with us?
Emily Asava: Wow, the show has been amazing. I have met many clients that I’ve been chasing for so long. You know, people are busy in this industry. So, I finally met them in person. I’ve made contact. I’ve made business and yeah, that’s amazing. I’m already looking forward to the next one.
Mickaella: Oh, that’s so good. So, do you have anything in mind for the future of gaming in Africa? What are your advice? Or what are your opinions on that?
Emily Asava: Opinions that I have for Africa is we need more magazines for Africa. We need an additional, we need interesting ones we need, I want to be some one stop solution for us to find information, gaming events like this. We need to have ICE Africa more often and then we need to have a strong body. I mean, I am advocate for women in gaming a lot. I follow global gaming women and I would like that to be in Africa. I follow them. I’m among them but you find it’s mostly for women outside Africa. So, I would really love if we can have something like that for Africa, I mean to mentor many women in the game, because we are the game changer.
Mickaella: You know that is amazing. That’s lovely. Thank you so much for that. Thank you for you know taking your time to talk to us and thank you for the information.