The future of the African gaming industry is very bright and auspicious. It is no surprise that foreign investors are massively tossing their hats in the ring to get a piece of the action. Betfred is one of the major foreign investors that taps into the young but fertile African gaming industry.
The British bookmarker has invested massively in the South African betting scene as it acquires a major stake in LottoStars. However, the company isn’t new to South Africa’s gaming industry as it has previously bought Betting World and Sepels Sportsbet. It currently operates 53 shops and an online business in South Africa.
After acquiring Betting World, Betfred’s Chief Commercial Officer (CCO), Phil Siers said:
Joanne Whittaker, Betfred’s CEO, touched on this, commenting:
Tasoulla Hadjigeorgiou, LottoStar’s Founder and CEO, commented:
LottoStar is well recognized in South Africa because of its support for local communities and “high profile marketing campaigns.” The company runs both live games and fixed odds numbers on its platform.