Lille and 1xBet have finalized the terms and conditions of their betting partnership. They were delighted to announce to the fans and punters about this beneficial partnership. 1xBet has become the official African Regional representative of Lille.
The contract which is set to last for three years will see 1xBet as Lille’s ambassador in the Middle East, North and South Africa.
In addition, the contract permits 1xBet to use the club’s logo and player images for promotional purposes. The club will also advertise their partnership by putting 1xBet’s logo on their LED panels during matches, including all their social media platforms.
“This is great news. We are delighted to be cooperating with such a legendary club, which has a huge fan base, not just in France but all over the world. More recently, in 2021, the club became French champions which is not easy because we all know the level of the opponents that compete in this tournament”, said Alex Sommers, spokesperson for the company.
Sommers concluded by saying, “We want to offer ‘Les Dogues’ fans the opportunity to get the liveliest emotions and a new online betting experience. For 1xBet, this agreement is another important step in the global strategy to support football at all levels. a lot of cooperation and rest assured, this is not the last time 1xBet brings good news this year”.
1xBet is well known for partnering with elite football clubs. The leading operator had previously partnered with Paris Saint Germain Football Club (PSG). This partnership saw PSG stars, Lionel Messi, Ramos, Neymar, Mbappé as their ambassadors.
In summary, 1xBet is not an African owned company. However, It has done commendable work through its range of valuable partnerships with several African operators. As such, we believe this new partnership, like others, will continue to bring value to the African market.