Bets.io, a prominent sports betting company and a leader in the iGaming industry, has announced a long-term content partnership deal with the Professional Fighters League (PFL). They are also collaborating to launch the “Road to PFL Africa.”
This collaboration requires Bet.io to team up with PFL, a leading MMA organisation, to create content that entertains and creates awareness for Mixed Martial Art (MMA) and betting fans across the globe.
In addition, Bet.io will have to work closely with the PFL to create unique content tailored to “Road to PFL Africa.” A documentary series that details the journey of PFL towards the launch of PFL Africa. Bet.io will create documentary behind-the-scene content to keep the sport and betting fans updated on the process leading to the debut.
The partnership is part of the PFL’s strategy to create the opportunity for African athletes to fight globally in the MMA sport.
As PFL’s dependable betting partner, Bet.io will have its brand promoted on all the PFL’s channels for free to gain footprints in upcoming African-themed events. PFL fighters and PFL representatives will also be available to Bet.io.
“The PFL is excited to announce its groundbreaking strategic partnership with Bets.io. You need a winner’s mindset regarding online cryptocurrency gameplay, and Bets.io has just that. I’m thrilled to be working with them.
Road to PFL Africa, through the lens of Bets.io, will give MMA fans around the globe an intimate look at the story behind PFL Africa. This partnership will help us engage with a broader audience and provide valuable insights as we progress towards the realisation of PFL Africa,” – Peter Murray, CEO of the PFL.