The Nigerian sports betting scene gets a fresh injection of energy as BetBaba arrives in the market, intending to shake up the industry and challenge established players.
The company has pledged to take a responsible approach to gambling, focusing on player safety and social responsibility. With its bold ambitions and strong values, BetBaba hopes to set a new standard for the industry as it calls for the National Lottery Regulatory Commission (NLRC) to implement stricter regulations to protect players and prevent gambling addiction.
BetBaba’s managing director, Francis Ifie, boldly committed to the Nigerian market during the company’s launch event at the Federal Palace Hotel & Casino in Victoria Island, Lagos.
The betting company believes responsible gaming practices are crucial to ensuring the sustainability of the industry’s growth. Therefore, the platform provides built-in functionality that monitors user activity and sends out personalised alerts to individuals who show signs of addictive behaviour.
“If we see any betting pattern that indicates someone is addicted, we send them notices to tell them that they are overbetting and put some limitations” – Francis Ifie, BetBaba’s managing director.
Furthermore, BetBaba provides cash-out features that allow users to change their bets based on new information or changing circumstances. As a result, there will be a more dynamic and strategic betting experience.
“You can fully or partially cash out a bet at any time, securing potential winnings on offer. Your decision to cash out will not be influenced by the final outcome of your bet. The amount offered for cashing out depends on your selection’s performance and may be higher or lower than your initial stake, offering you the opportunity to guarantee a profit or limit potential losses”, Ifie says.
The director stressed BetBaba’s intention to operate in Nigeria long-term, emphasizing its bold stance on responsible gambling and determination to set a new standard for the gaming industry.