Manchester City and SportyBet have partnered regionally. The sportsbook operator will now serve as the football club’s official betting partner throughout Africa.
SportyBet and Manchester City’s new partnership will provide exclusive betting opportunities for African fans.
In a quick remark, Kaitlyn Beale, the VP Global Partnership Sales at Manchester City, said: We are pleased to welcome SportyBet as a new regional partner of Manchester City today.
“Our fanbase within Africa continues to grow, shown by the interest in our fan events and trophy tour visits to Africa in recent years, and we look forward to working with SportyBet to bring fans even closer to the club.”
Sporty Group’s SportyBet has made a name for itself as a bookmaker in a number of African countries, including Ghana, Nigeria, Uganda, and Kenya. The partnership between SportyBet and Manchester City is the operator’s second club deal. Their very first club partnership was with Real Madrid.
The Brand Director for Sporty Group, Oluchi Enuha, said: “We are absolutely delighted to add Manchester City to our list of partners. Manchester City has consistently proven to be one of the most exciting teams in Europe.
“Their exciting brand of football and dynamic players perfectly represent the type of entertainment Sporty Group aspires to bring to their customers in Africa. “We believe this is just the beginning of a uniquely innovative collaboration which we believe will elevate both brands in Africa.”