The Tanzanian Gaming Board seeks to reform gambling adverts in a new code of conduct. The Gaming boards of Tanzania have taken a drastic action by proposing a new code for gambling adverts, aimed at protecting vulnerable groups.
This new code regulates adverts through electronic media such as radio, television, internet etc. Print media such as newspapers, magazines and even graffiti on buildings are not excluded.
However, there will be a temporary ban of gambling adverts on electronic media from the period of 6am and 9am. Dedicated sports channels and stations are exempted.
The code simply highlights that gaming adverts must comply with 2015 Cybercrimes Act, the 2016 Media Service Act. The 2018 Electronic and Postal Communications Regulations and the provision of the 2003 and 2019 laws.
According to the code, gaming adverts must be devoid of false information such as encouragement of a guaranteed win. Other conventional shenanigans employed by gaming companies to unnecessarily lure customers must also be strictly avoided too.
All gaming adverts must include a safe gambling message unequivocally written or read out. The board’s problem gambling helpline must also be included. These messages should cover at least 10% of the ad space in print adverts.
It is important to note that the essence of the new code is to ensure a responsible gaming culture. The board also states the need for a regulated gaming adverts in order for the country to reap the economic and social benefit of gambling.
In conclusion, the code does not only aim to protect vulnerable groups but also properly promote gaming companies. It also seeks to address emerging challenges in the gaming industry. Tanzania reduced its casino tax from 20% to 15% in an amendment to its Gaming Act.