The gaming landscape witnessed a phenomenal return of Ice London, one of the most prominent gatherings of industry mavins, after a hiatus orchestrated by the COVID-19 pandemic. Held at ExCel London from 12-14 April, 2022, the ambiance was soothing, and brimmed fully with corporate glitz and glamour.
The 3-day event presented an opportunity for gaming brands, enthusiasts, professionals, thought leaders and regulators to leverage great partnerships and lucrative networking. Lots of leading brands took part in the event, particularly GlobalBet, Soft2Bet, TVbet, Digitain, Honore Gaming, Pinnacle Solutions, BetConstruct, among others.
But much more exciting was learning of the many remarkable Africa-focused, Africa-driven business moves by most of the participating brands. For instance, Rohini Sadana, Business Development Director, Pinnacle Solutions revealed that the company continues to leverage its flagship sports and esports offerings to create more profits for African sportsbooks and investors.
Similarly, Emiliy Asava, TVbet’s Sales Regional Manager for Africa gladly noted that the company focuses its attention on offering amazing products that drive growth for its African business partners. Such products include live casino odds, lottery, live keno, wheel bet, 7 bet and more.
Digitain’s Product Expert, Peter Nolan stressed that the company has Affrica-only iGaming solutions, such as payment gateways, sports betting and casino aggregators. He noted the company’s retail products for Africa, including fast games, virtual sports and sports betting solutions on mobile. Further, he pointed out that plans were underway for a live casino that would provide unmatched entertainment to players thereby increasing sales for African online casinos.
The CEO and Founder of Honore Gaming, Cyril Casanova emphasised the company’s wonderful gaming solutions to businesses in French-speaking West African countries. Serving several companies, the company tailors its offerings to the peculiarities of the African market aiming at facilitating seamless payments and addressing the region’s iGaming inadequacies. As such, it uses a local model designed in Africa to provide robust solutions the African way. And hopes to do even more!