In this interview with Inside Gaming Africa’s Mickaella at the ICE London 2022, the Business Development Director at Pinnacle Solution, Rohini Sardana talks about the company development in the African region and it’s product success across esports and US sports.
Mickaella: Hello, and welcome back to Inside Gaming Africa. I’m here with Rohini from Pinnacle Solution.
Rohini Sadana: Thank you. Rohini Sadana. I’m Business Development Director for Pinnacle Solution.
Mickaella: Nice to meet you. How are you Rohini and how do you find this show so far?
Rohini Sadana: The show has been excellent. Specifically, we want to talk about Africa. We’ve had a lot of interest for our product from that side of the world. We personally see it as quite an important region to develop our gaming product and brand there, because we already on pinnacle.com see a lot of interest for our esports product and our US sports as well, which is something we specialize in, in addition to our risk management.
Mickaella: That’s really interesting. That’s really good. So, what do you specialize in as well? What Kind of products do you do?
Rohini Sadana: Yep, so our focus at the moment is on US sports on tennis, and soccer, the sports that drive revenue for sports books, and also esports. We are probably the only brand that has invested in Esports Betting over the last 10 years, and we’ve just launched a new product called EsportsEvolved, which is there to drive some serious revenues and profits for our partners.
Mickaella: That’s good to know. That’s really good. So, in terms of the future for Pinnacle Solution, and inside the African market, well, how do you see that happening?
Rohini Sadana: I think we would definitely like to push our esports product there because we already see a lot of demand coming from that side. So, that’s going to be our key focus. But in addition to that, we know soccer is really famous right everywhere from a betting perspective. So, that’s another thing and with our sort of risk solution, we welcome winners. So, I think we’re onto a winning streak from that perspective.